It’s all about the internet. Buyers go straight to the internet to view properties. In most cases, they do not contact a real estate agent until they see a picture of a house they like. As I have said before, a lot hinges on these photos.
We have all seen poorly taken Multiple Listing Services (MLS) photos (for example, a photo where someone is taking a picture of a bathroom and they are shown in the mirror with the flash going off). If you have never seen a poor MLS photo, just put “bad MLS photos” into any search engine and you will be amazed how many sites are devoted to the subject. Yet, it’s not very funny when it is your listing.
Online presentation is essential to attracting potential buyers. It is the epicenter of your agent’s marketing strategy. They can create increased interest, which leads to increased showings, which leads to multiple offers, which leads to a higher selling price.
Some agents will go around your house and snap pictures of the key rooms on their cell phones. If this happens, perhaps you should consider talking with your agent about a better quality marketing plan for your house. Quality photos will leave a better and better impression. Bad pictures will only become worse.
A good listing agent wants quality in all their marketing material and you do too. Seriously consider hiring someone who knows more about lightning, angles and how to showcase the outstanding features of your property. There are many local photographers who would be willing to work with you. If you have a friend who is a good photographer, one with some knowledge of photography principles and who has different lenses, they can do a better job than a cell phone.
If your agent and photographer are working together, they can create a series of photos that will peak the interest of potential buyers. A buyer will take their time to look at a series of well taken photos. Houses that post quality photos receive more clicks to the site than those with poor quality.
Home staging is done to make the potential buyer feel that they want to live in the house they are visiting. Good MLS photos make buyers feel that way before they go to see the house.
© Maria-Elena Grant 2015. All Rights Reserved. You may forward this article as long as the copyright notice is intact. No part may be used or reprinted without my prior written permission.