Home Staging Should Be a No-Brainer
By Maria-Elena Grant of Awesome Rooms, LLC
There are statistics from many sources that show over and over that staging works. It sells houses faster and for more money than houses that are not staged.
So why do sellers defy logic and resist this proven successful method? It’s strictly emotional. Many times sellers have not mentally handed over the keys. The house is in a transition phase. Any time in life, when we are in a transition phase it is uncomfortable.
The best advice I can give sellers is to emotionally prepare yourself to sell your house. The faster it sells the sooner you can begin your new chapter. The more money it sells for, the better you can meet your future needs.
It is going to seem like you are not in control of your own home. There are going to be professionals, such as real estate agents and stager, telling you what to do. There are going to be strangers coming through your house, opening cupboards and closets. They will be commenting on your house.
Take a deep breathe. Remember it is the house they are talking about, not your home.
Perhaps in the past you never staged any of the houses you sold and don’t see the need now. Times have changed. In the past buyers used to contact their local realtors and find out what houses were for sale. Now, they go straight to the internet. This means their first impression is the all-important MLS photos. It’s all visual. If your home is not staged to be properly photographed, buyers will not take the next step to book a showing. No showings, no offers. A lot hinges on these photos.
Also, with the popularity of home decor channels and magazines devoted to staging, buyers have raised expectations of move-in condition for the houses they are about to purchase. There are many properties available that are already staged to meet buyers’ expectations. Since these properties exist, it just is not economical for buyers to purchase houses that need work.
Many sellers want to spend money on their new house and do not want to invest in staging. The key word here is “invest”.
Again, there are statistics from many different sources that show staging is an investment that gets returned, often over 100%, when the house is sold. In order to get an offer, your house needs to be in a condition that is higher than the buyer’s expectations. Staging can provide more money for your new home or whatever you have planned for your future.
Sellers often feel that once they remove the family photos and clutter, there is no need for a stager. There is so much more to staging. If all you do is remove the clutter, then your house will just look like any other uncluttered house.
Often sellers feel they can limit their staging efforts to a paid consultation and can do the recommended tasks by themselves. True, some you can. However, a consultation will not be able to list all the details that will make a difference. Stagers know exactly what needs to be done.
Also, stagers get it done quickly because it is their full time job. It would be hard for you to find the time between your family, job and other responsibilities. If you take it on yourself, it will take a long time and may delay your listing. Or worse, it may not get done and you will lose potential buyers that staging provides.
Remember, every objection you have for staging, reduces the number of potential buyers you will be reaching.
© Maria-Elena Grant 2015. All Rights Reserved. You may forward this article as long as the copyright notice is intact. No part may be used or reprinted without my prior written permission.